Dockwa, the marina reservation platform that connects boaters to marinas online and by app, and Active Captain, an online interactive cruising guidebook for boaters, are joining forces to develop an online platform for marina reviews.
This partnership and product integration allows boaters to review marinas after a marina reservation is booked through the Dockwa platform.
“As the leading online forum to allow for instant, crowd-sourced boater updates and reviews, Active Captain has been a technology leader in the boating industry for nearly a decade,” Dockwa CEO Mike Melillo said in a statement. “We're excited to have engineered a system to bring boaters and marinas an enhanced ability to submit reviews, as well as provide broader visibility into a marina's quality of service.”
Boaters can now contribute reviews of their marina experience on Dockwa, which will be automatically shared on the Active Captain website. The integration also allows them to use a mobile app to share reviews on the Active Captain website.
The integrated online reviews inform boaters when they are making a decision on which marinas to book, while providing marinas valuable feedback in order to improve the boater experience and ultimately increase revenue.
"Dockwa is the only company that gets the boating reservation model right for both marinas and boaters. No one else comes close,” Active Captain co-founder Jeffrey Siegel.
Dockwa recently announced a $2 million round of seed funding, sourced through 70 percent of its pre-existing investors.
Marina owners interested in getting on the Dockwa platform can request a free Dockwa demo.