Freedom Boat Club adds to marketing council - Trade Only Today

Freedom Boat Club adds to marketing council

Freedom Boat Club appointed eight franchise owner/operators to serve on its National Franchise Marketing Advisory Council.
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Freedom Boat Club appointed eight franchise owner/operators to serve on its National Franchise Marketing Advisory Council.

Serving second-year terms are Scott Isaacks of Austin, Texas; Dan Hasbrouck of San Diego; Matt Carrick of Boston; and Lisa Almeida of St. Augustine and Jacksonville, Fla.

Newly appointed council members serving two-year terms through 2017 include Matt O’Hara of Lake George, N.Y.; JoAnna Goldberg of Annapolis, Md.; Karen Berry of the Grand Strand in South Carolina; and Carrie Raney of the Great Lakes area in Ohio.

“We very much value the contributions of our National Franchise Marketing Council and have benefited tremendously from their active engagement with our corporate marketing team,” Freedom Boat Club chief marketing officer Wanda Kenton Smith said in a statement. “We have expanded the size of the council to better reflect the geographic scope and growth of our franchise organization.”

The Franchise Marketing Advisory Council teleconferences quarterly, with ongoing communications as needed.

“We are very closely connected to our franchise family and appreciate their active engagement in the overall business activities,” Freedom Boat Club CEO and president John Giglio said. “The launch of our National Franchise Marketing Advisory Council last year, along with the establishment of our first 20 Group, has already had a major impact and delivered positive outcomes for the overall FBC organization.”

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