Maurice Amaya was appointed to serve in the newly created post of multicultural sales and marketing manager for Freedom Boat Club, working at the company’s national headquarters in Florida in the corporate marketing division.
Amaya is a boater whose family regularly enjoys time together on the water, and he brings sales and marketing experience to the position.
Prior to joining Freedom Boat Club, where he served a stint initially as a membership executive, he worked at Verizon and Comcast Cable Communications in senior account management roles.
He also worked in key posts in Central America, including general manager and operations manager for DirecTV Latin America, along with regional marketing and sales management roles for a leading satellite technology firm and a major cellular/Internet service provider.
He has a degree in marketing and a minor in international business from the University of Central Florida.
“We believe hiring an individual with Maurice’s experience for this new full-time position is indicative of our long-term commitment to developing new diverse markets,” Freedom Boat Club president and CEO John Giglio said in a statement.
“Certainly all of our internal and marine industry research reflects the significant growth and emergence of key demographic sectors. Freedom Boat Club desires to be at the forefront of introducing new markets to the boating lifestyle, so we have committed the funds and resources to focus this effort.”
Amaya will be working directly with chief marketing officer Wanda Kenton Smith, who also serves as chairwoman of the marine industry’s national Recreational Boating Leadership Council’s New Markets Task Force.
“The boating industry clearly recognizes the importance of and opportunities associated with embracing new diverse markets to our sport and lifestyle,” Kenton Smith said. “I’m personally thrilled to be working with a pioneering trendsetter in Freedom Boat Club, where we can implement best industry practices, along with the many outstanding recommendations of the RBFF, while developing and tooling exciting new custom programs of our own.”
Amaya is meeting with key Hispanic influencers throughout the southwest Florida and Tampa metropolitan markets. The company has joined Hispanic chambers and plans to participate in key cultural events, the first of which is Congo Caliente, a major festival that organizers say will attract upwards of 40,000 participants during Hispanic Heritage Month this November.
Amaya also will conduct cultural sensitivity training for the Freedom Boat Club dock staff.
“We’re looking forward to learning as much as we can and becoming actively engaged in select multicultural activities throughout our corporate market,” Giglio said. “We will also be actively educating our franchise operators throughout the country, including hosting a dedicated educational session in our marketing track at our upcoming National Franchise Conference in December.”