Freedom Boat Club debuts franchise website

The Freedom Boat Club launched a new website geared exclusively to the queries of franchise prospects.

The Freedom Boat Club launched a new website geared exclusively to the queries of franchise prospects.

The website is for those interested in learning more about franchise opportunities.

“We previously offered a small presence on our corporate site, with a few dedicated pages to address standard franchise questions,” company president and CEO John Giglio said in a statement. ”Our goal was to design and provide a user-friendly website that would provide a more comprehensive profile of the Freedom Boat Club franchise model while answering most of the traditional questions a franchise prospect needs to understand.”

The new site includes an overview of the company’s corporate history, team, culture and philosophy while providing franchise prospects with specific strategies and steps for success, along with a pre-qualification application.

An online map provides up-to-date market availability and the newsroom serves up public relations archives and media coverage

“We have ramped up our franchise marketing activity, with the goal to add a few dozen top franchises in targeted locations throughout North America,” Giglio said. “In keeping with our goals and marketing plan, the focus is to achieve the 100-franchise mark in 2015. We believe the new website will help to better facilitate these initiatives.”

Top targeted new markets for franchises include Washington, Oregon and Northern California on the West Coast, along with key waterfront locales in Michigan, Kentucky, Tennessee and the upper Chesapeake Bay area. Canada is also on tap.

The club has 10,000 members coast to coast in 19 states, supported by a group of 86 corporate and franchised-owned club operators.


‘We’ve been working our butts off’

With his boatbuilding pedigree, 28-year-old Philip Faulkner launched Avid Boats in just six months. The startup has a facility, financial backing, boats on the line and big plans going forward.