After nearly 10 months of design and development, the corporate headquarters of Freedom Boat Club launched a new website.
The website was completely redesigned to improve customer navigation and engagement, Freedom Boat Club chief marketing officer Wanda Kenton Smith said.
“We believe the website is the single most important sales tool in the marketing arsenal and requires ongoing focus, priority and update,” Kenton Smith said in a statement. “We started with a clean slate and asked what was needed to make our website of greatest value to those who wanted information about boat clubs, and our specific Freedom Boat Club distinctions.”
As part of its strategic planning, the corporate marketing team worked with its website provider to perform a detailed analysis and review of website trends and specific site activity.
“The new website really provides a great overview of who we are and what we’re all about,” Freedom Boat Club president and CEO John Giglio said. “Many people who visited the previous site had no clue about the size and scope of our operations, and how we differ from small clubs in their community. Our new website accurately reflects our leadership, strength and industry credibility, along with communicating the many outstanding and exclusive features that directly benefit our members.”
All of Freedom Boat Club’s franchise operators host their own unique URL pages within FreedomBoatClub.com. In addition, a new page has been added for those interested in franchise opportunities.