Freedom Boat Club forms marketing council

Author:
Updated:
Original:

Freedom Boat Club recently appointed six members to serve on its newly formed national Franchise Marketing Advisory Council.

Newly appointed council members represent a cross-section of geographic club locations and include Scott Isaacks of Austin, Texas; Dan Hasbrouck of San Diego; Stuart Taft of Tampa, Fla.; Matt Carrick of Boston; Lisa Almeida of St. Augustine, Fla.; and Gery Baar of Lake of the Ozarks, Mo.

“Our council will provide corporate marketing with valuable feedback and recommendations on a variety of current and new marketing initiatives,” Freedom Boat Club chief marketing officer Wanda Kenton Smith said in a statement. “We welcome the fresh perspectives from these successful franchise operators and look forward to working together to collectively develop strategies and tactics to further grow both the brand and club membership.”

The council will teleconference quarterly, with ongoing communications on an as-needed basis.

“I’m excited to see a high level of enthusiasm among our franchise owners for active engagement with our corporate group,” Freedom Boat Club CEO and president John Giglio said. “We are a tight-knit community, and we all benefit from sharing best practices and combined brainpower. I’m looking forward to the development of the Marketing Advisory Council, as we all have many opportunities ahead.”

Related

Dealer Week launches with non-marine field trip

The field trip included visits to the Tampa Bay Lightning NHL team to learn about community engagement, Columbia Restaurant to hear about succession planning and Lazydays RV center for workforce retention strategies.