Freedom Boat Club held its first 20 Group meeting this week in Daytona Beach, Fla.
Moderated by David Parker of Parker Business Planning, the Freedom Boat Club 20 Group brought together some owners from its 86 franchises in 19 states.
Parker said it was the first instance of boat club owners organizing a 20 Group. At its website, Parker says 20 Groups are composed of non-competing dealer principals who meet three times a year for 2-1/2 days with the goal of improving the professionalism and profitability of each of them.
“This was an exciting new 20 Group program for Parker Business Planning and I am very enthusiastic about the outcome,” Parker said in a statement. “While there are certainly distinctions and differences between boat retailers and boat club franchise owners in terms of the business model, the process, protocols and systems work equally well. The Freedom Boat Club group was very open, receptive and enthusiastic. Much was achieved in our inaugural session.”
The initiative was embraced at the corporate level because of the success 20 Groups see at the retail level, said Freedom Boat Club CEO and president John Giglio.
“As part of our research, we held meetings with David Parker and spoke with others involved in 20 Groups, and we were convinced it would be highly advantageous for our franchisees to have this type of organization to work within,” Giglio said. “The feedback from this first meeting has been very positive.”
“The first 20 Group meeting was simply phenomenal and was so beneficial for all participants,” Freedom Boat Club CFO Joe Bettley said. “I firmly believe this format will allow us to take Freedom Boat Club to a whole new level.”
Capt. Matt O’Connor, general manager of Freedom Boat Club of Greater Boston and Cape Cod, agreed. “This group allowed us to learn from like-minded franchise owners who are interested in keeping Freedom Boat Club on the cutting edge of the boat-club industry.”
The next meeting will take place in Jacksonville.