The Freedom Boat Club is celebrating National Safe Boating Week (May 20-26) with initiatives designed to raise awareness of boating safety.
To start the campaign, many of Freedom Boat Club’s 130 employees in the United States and Canada sported personal flotation devices on the job on “Wear Your Life Jacket to Work Day” on Monday.
Additionally, a Freedom Boat Club National Safe Boating Week and boating safety social meme and poster were designed and distributed for posting on multiple platforms. Individual clubs are also sharing safety-oriented blogs and images.
Some clubs, including the 17 southwest Florida corporate locations, are hosting safety-themed member contests throughout the week. The headquarters promotion features a Facebook contest inviting friends to create T-shirt slogans as part of the company’s existing “Boat Safe. Have Fun” safety program.
Current slogans include “Boat Responsibly. Skipper Sober;” “Hear It. Fear It. See It. Flee It” (for lightning); and “Watch Out For The Wakes.”
Freedom Boat Club has partnered with and adopted the Sea Tow Foundation’s “Designated Skipper” program, in which members take a pledge at the dock to respect the legal drinking age, take responsibility for passengers and designate an observer and a sober skipper. Boaters can visit the website designatedskipper.com to join the initiative.
“We are happy to add our voice to others in the boating industry who advocate for boating safety, as it has always been a major part of our membership focus,” Freedom Boat Club president and CEO John Giglio said in a statement.
“While we may be heavily promoting this message as part of National Safe Boating Week, truly it’s an ongoing mission that is an integral part of our member boating experience, messaging and culture on a daily basis.”