Freedom Boat Club of Jacksonville, one of the fastest-growing franchises in the company’s North American network, said it will open a third regional location in Ponte Vedra Beach, Fla.
Palm Valley Outdoors, at 377 S. Roscoe Blvd. and Pine Valley Bridge Country Road 210 on the Intracoastal Waterway, will join Julington Creek Marina in Jacksonville and Camachee Cove Marina in St. Augustine as a new marina and club for members.
A soft opening will be held in November.
Palm Valley Outdoors is a full-service outdoor campus that offers a retail store with live bait, kayak rentals and a waterfront grill and bar. The property features more than 350 feet of bulkhead and floating docks, and the company said it plans to add a dry stack.
“We are pleased to add another great location for our club members, as well as additional boats,” Freedom Boat Club Jacksonville co-owner Lisa Almeida said in a statement. “We have seen increased demand to be in the south Ponte Vedra area. As our club continues to grow we want to be responsive to new options for our members.”
“We are always pleased to see our franchises enjoy outstanding growth within their market, and both Lisa Almeida and her partner, Kevin Seelig, have worked very hard to build the Freedom Boat Club brand while satisfying their members and growing their footprint regionally,” Freedom Boat Club president and CEO John Giglio said. “We’re very excited for their progress.”