Freedom Boat Club partners with Jeanneau to expand in Europe

Author:
Publish date:
(From left) Groupe Bénéteau boat division business development director François Rodrigues, Jeanneau CEO Jean-Paul Chapeleau, FBC business development vice president Barry Slade, FBC president and CEO John Giglio, and Groupe Bénéteau CEO Hervè Gastinel.

(From left) Groupe Bénéteau boat division business development director François Rodrigues, Jeanneau CEO Jean-Paul Chapeleau, FBC business development vice president Barry Slade, FBC president and CEO John Giglio, and Groupe Bénéteau CEO Hervè Gastinel.

Freedom Boat Club and Jeanneau are partnering to develop Freedom franchises among Jeanneau’s European dealer network.

The franchise model is being offered to European Jeanneau retailers that can develop FBC locations in their local markets using Jeanneau outboard boats.

“International expansion has been a focus of our long-term strategy the past year, and we are very pleased to be working in cooperation with Jeanneau and their dealers in our European launch,” FBC president and CEO John Giglio told Trade Only Today in an email.

A growing number of U.S. franchises have placed Jeanneau, Four Winns and Glastron outboard boats in their fleets, Giglio said.

“We’ve been pleasantly surprised at just how welcoming the marine retail community in Europe has been in regards to Freedom Boat Club and the boat-sharing economy in general,” Giglio said.

“They clearly grasp how the boat club model is a powerful channel for future new-boat sales and represents a lucrative opportunity for both retail and industry growth,” he said. “We’re excited to expand our proven concept into Europe and are exploring other exciting opportunities on other continents, as well.”

Giglio said he expects to announce multiple Freedom Boat Clubs in France this spring, with additional expansion throughout Europe.

A group of Jeanneau dealers attending the Miami International Boat Show will meet with FBC executives to tour a large Florida-based franchise.

“One of the most exciting aspects of this international expansion is our exclusive membership benefit featuring reciprocity,” Giglio said in a statement. “Our Freedom Boat Club members around the world will enjoy full access to our fleet of boats wherever clubs exist, and that will now include international ports of call.”

“The boat clubs are a real trend that our dealers are keen to develop,” Jeanneau CEO Jean-Paul Chapeleau said. “It’s a unique opportunity to benefit from an experienced partner while launching this new service to our customers.”

Related

Yamaha Rightwaters To Launch Trash Interceptor

Developed in conjunction with the FAMU-FSU College of Engineering, the device is designed to remove debris from waterways before it reaches the ocean.

Vessel Vanguard Releases Latest Management Platforms

The company upgraded the features, functionality and security of its suite of maintenance management programs.

Cox Marine Appoints COO

Gavin Wesson will oversee the continued development of the company’s diesel outboard.

Netherlands Eases Covid Measures as Metstrade Approaches

The moves by the Dutch government open up travel prior to the show, which is scheduled for Nov. 16-18 at RAI Amsterdam.

Coming to America

Swedish electric boat builder X Shore has established a North American sales office in Newport, R.I.

Registration Opens for ABYC Standards Week

Scheduled for Jan. 10-14, the conference includes sessions to review current and new standards, the group’s annual meeting and the Marine Law Symposium.

New Initiatives To Push Boating Safety

The Marine Industries Association of Southwest Florida and Discover Boating are promoting on-water safety, one in a digital format and and one analog.