Freedom Boat Club is partnering with Big Brothers Big Sisters of America.
For the first time in the franchisor’s 26-year history, Freedom Boat Club’s corporate ownership and franchise owners/operators will work together in a cause-marketing program and platform to raise awareness and funds for the well-respected 111-year-old organization.
Big Brothers Big Sisters is the largest volunteer-supported mentoring network in the nation, encompassing more than 300 affiliates that serve 170,000 children.
The organization professionally matches adult volunteers known as “Bigs” with 6- to 18-year-old children known as “Littles” in communities throughout the country.
As its campaign theme, “Boating Big! All Aboard for the Littles,” Freedom Boat Clubs throughout the nation will host approved fundraising initiatives and special events in cooperation with local Big Brothers Big Sisters affiliates, concluding with a nationwide “All on Deck” boating party on May 14 that will feature boat rides for Bigs and Littles, including lunch and entertainment.
“We are very excited and enthusiastic to be working with Big Brothers Big Sisters of America and to support the outstanding work they do in serving young people throughout the country,” Freedom Boat Club president and CEO John Giglio said in a statement.
“Our National Marketing Advisory Council developed this concept and vetted a variety of charitable candidates,” Giglio said. “However, we selected Big Brothers Big Sisters of America because we love the idea of giving back to kids and we are especially pleased that the majority of the funds we raise will go directly to support and benefit the good work done by the local affiliates. Our council also loved the idea of creating memorable experiences for young people by taking them for boat rides.”