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Galati Goes Virtual

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Galati Yacht Sales has unveiled a new virtual shopping tool called Yacht Shopper, designed to help match customers with brokerage vessels during the pandemic.

The yacht dealership’s sales team recognized that customers wanted a yachting website to function similarly to the real estate sites they visited, and Yacht Shopper does just that, said Galati Yacht Sales marketing director Mary Strauss.

With the cancellation of live events, Galati decided to use part of that budget to invest in their digital presence and technology and developed the proprietary tool — looking outside the industry for inspiration and best practices, and then testing various iterations before it went live.

“It’s actually quite revolutionary for our industry,” said Strauss.

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Customers only have to spend a couple of minutes to enter search criteria, and all new-to-market yachts will be listed with photos and specs so users can see what’s come onto the market that matches their wish list.

“Just go to the dashboard to set up the criteria of what you’re looking for in a yacht, save it, and as soon as a yacht fitting your criteria is listed, you’ll get notified by email – almost immediately,” said Strauss.

Users can create yacht searches based on their preferences, such as builder, price, length, location, and year.

“Instead of you going online and constantly checking listings yourself, you’ll be notified automatically. Yacht Shopper basically does the work for you,” said Strauss.

Similar to ubiquitous real estate sites, the price change feature notifies users of any price updatses within their yacht criteria. Yacht Shopper allows users to save multiple searches and save their favorites to the dashboard for when they return to the portal.

“We’re automating the shopping process, you can sit back and just wait to you get notified,” said Strauss. It’s as if you’re getting a head start on everyone else.”

Access Yacht Shopper here



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