Gander Mountain returns to direct marketing

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Gander Mountain announced today it has begun a limited national distribution of its 244-page catalog to customers, marking the company's return to direct marketing after 12 years.

The fall 2008 catalog will be the first edition from Gander Mountain since 1996, when it sold its catalog operation. The return to direct marketing allows Gander to become a multichannel retailer with the ability to sell products to customers in all 50 states, not just the 23 states in which its 115 retail stores are located.

"Gander Mountain-titled catalogs will include a broad assortment of apparel and outdoors products that will always be available in the right size and colors," said Rick Vazquez, executive vice president of merchandising, in a statement.

The size of the potential market in the outdoor lifestyle industry is estimated at $50 billion or more in annual sales, the company said.

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