Gander Mountain returns to direct marketing - Trade Only Today

Gander Mountain returns to direct marketing

Author:
Publish date:
Social count:
0

Gander Mountain announced today it has begun a limited national distribution of its 244-page catalog to customers, marking the company's return to direct marketing after 12 years.

The fall 2008 catalog will be the first edition from Gander Mountain since 1996, when it sold its catalog operation. The return to direct marketing allows Gander to become a multichannel retailer with the ability to sell products to customers in all 50 states, not just the 23 states in which its 115 retail stores are located.

"Gander Mountain-titled catalogs will include a broad assortment of apparel and outdoors products that will always be available in the right size and colors," said Rick Vazquez, executive vice president of merchandising, in a statement.

The size of the potential market in the outdoor lifestyle industry is estimated at $50 billion or more in annual sales, the company said.

Related

NMMA: Bad trade policies are piling up

President Trump announced a new round of tariffs on China that would affect marine components being imported from there, further jeopardizing strong growth in the industry, said the National Marine Manufacturers Association.

Law symposium issues call for speakers

Following the success of the 2017 and 2018 ABYC Marine Law Symposiums on the East Coast, the American Boat and Yacht Council will host next year’s Marine Law Symposium in Seattle on Jan. 8.