MarineMax has appointed Abbey Heimensen vice president of marketing to oversee promotional efforts for its more than 77 retail stores and myriad business units.
A lifelong boating enthusiast, Heimensen joined MarineMax in 2011 and has been its marketing director since 2016.
In addition to her responsibilities for the brand’s retail locations, she also manages North American marketing for Galeon Yachts and global marketing for Aquila Power Catamarans.
“When I started with the MarineMax marketing team, we had three people running robust marketing campaigns for about 50 stores. Now our marketing team has grown to over 20, and our capabilities are incredible,” said Heimensen in a statement. “Our brand partnerships are stronger than ever, and I'm proud to represent some of the best names in the marine industry. Our focus is always on our customers — to teach them, service them, and show them how to have fun. Every move we make supports those pillars, and I'm looking forward to the continued strategic growth of marketing at MarineMax."
Chief digital officer Shawn Berg credited Heimensen’s dedication to the boating industry — she is a board member of the Marine Marketers of America — as a critical component of the brand’s success.
"Abbey's passion, commitment, and dedication to MarineMax and our customers has been key to the growth of our company and industry influence,” said Berg. “Our industry-leading digital marketing capabilities have accelerated over the past three years under Abbey's leadership. She will lead the continued growth of our Marketing Team while partnering with companies that join the MarineMax family to extend our exceptional marketing capabilities."