Skip to main content

Hell’s Bay Boatworks names new general manager

Veteran fishing magazine publisher, angler and conservationist Gary Jennings joined Hell’s Bay Boatworks, taking the helm as its general manager.

After more than a decade with Bonnier’s Fly Fishing in Salt Waters, Jennings left the publication for an opportunity to join the company that built a model he owned for more than a dozen years.

“The magazine allowed me to travel the world with a fly rod in hand, and I am grateful and proud of my time there,” Jennings said in a statement. “But the chance to work with owners Chris and Wendi Peterson at Hell’s Bay Boatworks was something that I just couldn’t pass up. I can still be involved with fly fishing while in the marine industry; it’s the best of both worlds.”

“Chris and I have known Gary from a professional and personal level for many years,” Wendi Peterson said. “When we decided to bring a GM position to the company, we both only had one person on our list, and that was Gary. The timing was right for him to make a change, and we’re thrilled to have him as a new addition to the Hell’s Bay family.”

Jennings, who still owns the Hell’s Bay he purchased new in 2001, added: “I can’t begin to count the number of fish or all the great times I’ve had while fishing from a Hell’s Bay.”

He became associated with Hell’s Bay Boatworks in 1999 when he brokered an agreement between the then new technical flats boat company and the Coastal Conservation Association in Florida, where he worked as a regional director.

Prior to Bonnier and the Coastal Conservation Association, Jennings worked for The Walt Disney Co. and Hilton.

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.