Skip to main content

Hell’s Bay Boatworks names new general manager

Veteran fishing magazine publisher, angler and conservationist Gary Jennings joined Hell’s Bay Boatworks, taking the helm as its general manager.

After more than a decade with Bonnier’s Fly Fishing in Salt Waters, Jennings left the publication for an opportunity to join the company that built a model he owned for more than a dozen years.

“The magazine allowed me to travel the world with a fly rod in hand, and I am grateful and proud of my time there,” Jennings said in a statement. “But the chance to work with owners Chris and Wendi Peterson at Hell’s Bay Boatworks was something that I just couldn’t pass up. I can still be involved with fly fishing while in the marine industry; it’s the best of both worlds.”

“Chris and I have known Gary from a professional and personal level for many years,” Wendi Peterson said. “When we decided to bring a GM position to the company, we both only had one person on our list, and that was Gary. The timing was right for him to make a change, and we’re thrilled to have him as a new addition to the Hell’s Bay family.”

Jennings, who still owns the Hell’s Bay he purchased new in 2001, added: “I can’t begin to count the number of fish or all the great times I’ve had while fishing from a Hell’s Bay.”

He became associated with Hell’s Bay Boatworks in 1999 when he brokered an agreement between the then new technical flats boat company and the Coastal Conservation Association in Florida, where he worked as a regional director.

Prior to Bonnier and the Coastal Conservation Association, Jennings worked for The Walt Disney Co. and Hilton.

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.

Retired CG Officer Joins Commonwealth PR

Chad Saylor, who served as a public affairs officer, is an account executive with the Virginia-based public relations and marketing firm.