HMY Yachts, which has 10 locations and 45 professional yacht brokers, said it hired three people with deep roots in the industry — Rich Lazzara, Louis Dvorak and Rob Bowman.
Lazzara, most recently the owner of Lazzara-Lenton Yacht Sales in Fort Lauderdale, brings experience in yacht sales and brokerage. He is a third-generation yacht builder and has spent more than 20 years in the marine industry.
Having grown up working in his grandfather’s factory at Gulfstar, he has knowledge of yacht engineering, processes and construction. HMY said he has the ability to utilize the most modern sales tools, such as social networking, blogging, direct email and mobile marketing.
Dvorak also joined HMY at the Palm Harbor Marina location in West Palm Beach, Fla. He has spent more than 30 years in the marine industry, including 20 at Oviatt Marine in Fort Lauderdale, where he represented Alaskan Yachts and other new and brokerage motoryachts between 60 and 80 feet.
After becoming Oviatt’s No. 1 salesperson, Dvorak joined Ocean Alexander in 2009, where he specialized in brokerage boats and new-yacht builds for clients in the 72- to 160-foot motoryacht range, HMY said.
Bowman is HMY’s new marketing director, and he will be responsible for marketing, advertising, brand-building and lead-generation strategies.
In 2009 he assumed responsibility for the marketing and eBusiness department at MarineMax, managing the marketing and advertising for all 50-plus MarineMax locations and company strategies. In October of 2011 he joined Dominion Marine Media as senior sales account manager for Yachtworld.com, Boats.com and BoatTrader.com, where he managed the company’s top dealer and OEM accounts.
Bowman won the 2013 sales MVP award for top sales revenue and growth during that fiscal year. Most recently, he was vice president of sales and marketing for the Aquila power catamaran brand carried by MarineMax.
“We are excited about the experience that Rich Lazzara, Louis Dvorak and Rob Bowman bring to HMY,” HMY Yachts president and owner Steve Moynihan said in a statement. “Rich and Louis have proven track records in yacht sales, and their integrity aligns with our company’s values. Rob Bowman brings a background in digital marketing that will keep HMY at the forefront of the latest trends and technology.”