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HMY Yachts signs marketing deal

HMY Yachts is partnering with MDG Advertising to develop and implement a multichannel marketing strategy.

Yacht dealer and broker HMY Yachts is partnering with MDG Advertising to develop and implement a multichannel marketing strategy.

HMY said it selected MDG based on the agency’s experience and success in marketing such luxury and lifestyle brands as The Breakers Palm Beach, Round Hill Hotel and Villas, Estée Lauder, DKNY and Clinique.

“HMY can attribute its nearly three decades of success to continually evolving to broaden its reach through savvy advertising and marketing,” HMY director of marketing Rob Bowman said in a statement. “This evolution led us to MDG Advertising, which shares our commitment to exploring new creative and strategic marketing directions for maximum exposure of our brand and our customers’ yachts.”

“We started by identifying HMY’s key differentiators and brand voice and built the communications platform around them,” MDG president and creative director Michael Del Gigante said.

“HMY’s unparalleled selection, service and client satisfaction have secured their status as one of the world’s leading yacht dealers and brokerages,” MDG director of client services John Olson said. “We share their pride in this distinction and look forward to developing digital and traditional marketing that fully conveys the exceptional yachting experience exclusively found at HMY Yachts.”

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