HMY Yachts unveils new website and ad strategy

HMY Yachts launched a newly designed website, HMY.com, and a comprehensive advertising initiative.
Author:
Updated:
Original:

HMY Yachts launched a newly designed website, HMY.com, and a comprehensive advertising initiative.

The company said the website is built in responsive design, which allows for optimized viewing on any computer or mobile device. The goals of the new site include generating new leads and listings for the company’s sales team and demonstrating the benefits of listing a yacht with HMY.

“HMY is constantly striving to improve our customers’ experience, and an important part of this is to ensure that our brokerage listings are getting the most visibility possible. Our new HMY.com website is easy to use, and customers may find their listing featured on the home page,” sales director Tim Derrico said in a statement.

HMY said it partnered heavily with major boating industry advertising outlets this year, including Active Interest Media, Bonnier and Dominion Marine Media. HMY not only will be expanding its reach in print to be the first yacht brokerage firm in the broker section of Power & Motoryacht and Yachting magazines, but it also will focus heavily on a combination of video and editorial content.

Dominion Marine Media also will play an important role in HMY’s marketing plans, not just with Yachtworld.com, but also with its co-brokerage inventory services and editorial team.

“It’s refreshing to see a yacht brokerage in the industry invest in advertising so heavily and so strategically. The scope of marketing we do is a selling point for our company. Our customers appreciate the exposure and our sales team recognizes the commitment to marketing we are making,” marketing director Rob Bowman said. “There is no smoke and mirrors at HMY. We are the largest yacht dealer and brokerage, and we advertise like it.”

Related

Everglades Expands Executive Team

The Edgewater, Fla.-based manufacturer adds positions in finance, sales and marketing and operations.

Heed Caution While Refueling

Ethanol can be back in a big way, and insufficent labeling at the pumps could lead to problems for your marine powerplant. And the MRAA’s voices support for the 30 by 30 initaitive.

Training the Next Generation

Crest Pontoons will donate a complete boat and trailer to a local high school’s raffle to raise money for its vocational programs.

An “Above Average” Hurricane Season

BoatUS wants to help boaters get ready for the 2021 Atlantic hurricane season, which begins June 1.

Webasto Produces 8,000th Marine Roof

The German company designs and builds a number of glass roof solutions for boats.

A Strong Q2 for Johnson Outdoors

With jumps in nearly all its business segments, the recreation manufacturer saw net sales increase by 26 percent.

Thrust Issues

Is it time for the industry to standardize trolling motor ratings?