Interlux debuts new website


Yacht paint manufacturer Interlux launched a new website.

The site is designed to make it easier for boat owners and professional paint applicators to choose the right Interlux product, get technical information and support for any paint project.

"Much of the information available online about yacht paint is, frankly, pretty boring," North American marketing manager Elenor Ekman said in a statement. "With our new website, we've incorporated video, interactive tools and community-building techniques to engage visitors and make the process of gathering and using information about Interlux products and painting a boat a little more interesting."

"Paint Your Boat" allows boaters to see how different paint colors look on a hull. A new forum allows owners to ask questions and share information with each other. An enhanced "Ask The Expert" provides easier access to the extensive knowledge base and experience of the Interlux technical service staff.

Professional paint applicators now have a dedicated "microsite" within where they can get detailed information about Interlux yacht paint systems, calculate VOCs and quickly find a local distributor of Interlux products.


Mercury’s Impact on the Local Economy

A new study shows that the manufacturer has a more than $5 billion annual impact on the Fond du Lac, Wis., community.

Lippert Posts Record Q1

The quarter marked a “watershed moment” for the component supplier, as net sales hit $1 billion.

Rollick Reaches 100th OEM Customer Mark

Customers that use its Aimbase marketing technology represent 65 percent of U.S. marine unit sales.

Safe Harbor Adds Lauderdale Marine Center

The Florida superyacht facility was acquired in a deal worth $340 million.

Don’t Throttle Back Now

As pandemic restrictions ease, folks will be getting back to leisure activities that often compete with boating.

IBEX Announces In-Person Dates

The show returns to the Tampa Convention Center Sept. 28-30 after being held virtually last year.

Brunswick’s Aine Denari Joins CSP Board

The Center for Sportfishing Policy, a coalition of advocates for recreational fishing and boating, also announced that The Billfish Foundation is a Sustaining Member.

Malibu Reports Record Q3

The company reported a 50 percent increase in net sales and a 47.2 rise in net income for the fiscal quarter.