The Lauderdale Marine Center appointed marine industry veteran George Whitehouse as its new director of business development and William Alejandro as controller.
Whitehouse is responsible for developing and executing targeted business development practices and strategic marketing plans, including defining target customers and developing sales strategies, at the marine center, which said it is the nation’s largest yacht repair facility.
The Fort Lauderdale marine center said he brings many years of industry experience and knowledge of various aspects of yachting and has served as a mentor to many large yacht captains.
Most recently, Whitehouse was director of business development at MTN Satellite Communications in Miramar, Fla., and vice president of business development and sales at Rybovich in West Palm Beach, Fla.
The marine center said Whitehouse has captained multiple superyachts, including the 230-foot Oceanfast M/Y Floridian. He also has managed several complex yacht builds and refits and marina and harbor construction projects.
Whitehouse maintains Coast Guard 1600 and MCA 3000 GRT licenses and is a graduate of the State University of New York at Cortland.
Alejandro, the new controller, previously was chief financial officer of Amzak Capital Management of Boca Raton and Brightstar Corp. of Miami.
“George and William are respected professionals in their fields and bring with them the knowledge of our customers and their expectations, which will help us mold the organization for the future,” marine center president Doug West said in a statement. “Both have great reputations and we look forward to the contributions they will bring to LMC.”