Legendary Marine, which recently launched its first military marketing program at its Destin and Fort Walton Beach, Fla., locations, expanded the Five Star Military VIP Program to include its Panama City, Fla., and Gulf Shores, Ala., dealerships.
The program provides promotional incentives for active-duty and retired military personnel, including a mix of new boat sales, service and parts discounts and special boat storage discounts, as well as access to educational/training programs and Internet offers via its website.
For every new boat sold to military members by any of the four Gulf Coast dealership locations, Legendary Marine donates $100 to the new boat buyer's choice of Fisher House or the Bob Hope Enlisted Village, both of which support military families in need.
“We have been very pleased by the initial response to our military marketing effort in the Destin and Fort Walton Beach markets and look forward to broadening the reach and coverage to our Panama City and Gulf Shore dealerships,” Legendary Marine managing partner Fred Pace said in a statement. "We very much appreciate the service of our military men and women and are enthusiastic about providing opportunities to help them and their families enjoy valuable time together on the water.”