Legendary Marine hired Wanda Kenton Smith of Kenton Smith Marketing in Orlando, Fla., to head strategic dealership marketing efforts.
Kenton Smith will serve as the agency of record and the dealership's official in-house director of marketing, overseeing overall marine marketing for all four dealership locations with responsibility for brand and reputation management/PR; print, broadcast and digital advertising; media; special events; social marketing; market research; customer development and retention programs; and all promotional activities.
"We are very pleased to welcome Wanda aboard and believe she brings the highest degree of marine marketing skills and experience to benefit Legendary Marine," Legendary Marine managing partner Fred Pace said in a statement.
"Wanda's solid experience of more than 30 years at both the marine retail and OEM levels, coupled with her strategic approach to marketing and proven successes in the marketplace, is fully expected to help propel Legendary to a position of even greater strength while ultimately supporting and stimulating sales activities," he added.
Kenton Smith is a national and international award-winning marketing leader with a specialty in marine. Besides her marketing consulting business, she is a marketing columnist for Soundings Trade Only, editor of Sail America News and Waypoints and president of the Marine Marketers of America.
Legendary Marine is affiliated with Legendary Inc., and has dealership locations in Destin, Panama City and Fort Walton Beach, Fla., and Gulf Shores, Ala.