The Marina Industries Association launched the new global Gold Anchor scheme in China at the Austrade networking function at the 2016 Shanghai Boat Show.
Dignitaries that included Karen Surmon, Australian trade commissioner commercial consul in Shanghai; Xinfa Yang, chairman of the China Boat Industry and Trade Association; and MIA chairman Andrew Chapman attended the function.
The MIA said the occasion provided marina industry stakeholders with a better understanding of the Gold Anchor scheme and how it will improve the standard and global competitiveness of Chinese marinas.
The Gold Anchor scheme is an industry accreditation scheme designed to assist marina users with their marina selection and to provide a customer-focused framework for marinas to continually improve service to consumers.
The Marina Industries Association Gold Anchor International Scheme has been developed around the needs of boaters across the Asia-Pacific region.
“The new global Gold Anchor scheme will provide Chinese marinas a clear direction of development in increasing the standard of infrastructure and services in sea-side leisure infrastructure,” Chapman said in a statement.
“This will raise the level and professionalism of the whole industry so it can complete on an international scale. The ever-expanding Chinese middle class is demanding better-quality facilities, and the Chinese government is placing greater importance on developing this industry for all levels of society to enjoy.”
Surmon said the networking function was one of many ways in which Austrade is working to facilitate increased cooperation and development of the marine industry between Australia and China.
There are four Gold Anchor marinas in China. The three five-Gold Anchor marinas are Wuxi Taihu Shanshui Club and Marina; Serenity Marina; and Nansha Marina. Qingdao Olympic Marina has 4½ Gold Anchors.
The global Gold Anchor scheme has been a collaborative endeavor between the MIA and The Yacht Harbours Association resulting from an agreement that was signed in November 2014.