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Marina manager signs deal to sponsor AMI data program

Anchor South Marina & Resort Management is providing $7,500 for platinum sponsorship of the Association of Marina Industries’ Marina Economic Impact Model.

The group says sponsorship is crucial to help fund the development and execution of this new tool, which will provide economic impact information to individual marinas, as well as regional impacts of the industry.

“Anchor South is excited to sponsor and be a part of this important project because the information it will release on the marina industry is so valuable for not just our individual facilities, but for marinas across the country,” Anchor South president and owner Mitchell Jones said in a statement. “Economic impact is what raises awareness of a business to people that don’t know what we do. We believe this will be eye-opening as to the value that we bring to our communities.”

Anchor South is based in Knoxville, Tenn., and operates seven resort and marina properties across Tennessee, Kentucky and Georgia. It is celebrating its 10th anniversary.

AMI plans to release The Marina Economic Impact Model in early 2015.

The online program will allow marina operators to enter information about the size and composition of their facilities. The model, using IMPLAN, will calculate the economic impact of the marina on local and regional communities.

In addition, the calculations the model produces can be compiled to form an overview of the economic impact of the marina industry across the United States.

“Anchor South’s contribution puts us one step closer to having a tool to calculate the economic impact of our industry,” AMI chairman Jeff Rose said. “It is gratifying to see those that make a living in the marina industry making the decision to sponsor something that benefits all of us. I thank Anchor South for recognizing the value of what AMI is developing.”

Economic impact information is valuable to marina operators when they are justifying expansions or renovations, or even in property purchases when a community may not understand why a marina should be in its backyard.

Lenders — many of whom have limited familiarity with the marina industry — also will be able to use some hard numbers about it.



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