Marinalife has entered into a partnership with Mainstreet Marketing to organize and promote events for the boating community. Plans include manufacturer rendezvous, yacht club events and other experiences for boaters.
“The concept fits perfectly with our goal of helping boaters use and enjoy their boats. I’m excited about the things we are going to do,” Marinalife owner Joy McPeters said in a statement.
The first joint event will be the Viking Sport Cruisers Spring Getaway for Princess Yacht owners that will start in Miami Beach and end in Key West, Fla. It will run from March 28 to April 1, 2012.
Viking plans to showcase a new Princess yacht that will serve as the “committee boat” for the event.
“I am excited to be working with Marinalife and Mainstreet Marketing on our first getaway for Princess Yacht owners. Our combined strengths and expertise will make this a very successful event,” James Nobel, Viking Sport Cruisers vice president and marketing director, said in a statement.