Marinalife, an online boating concierge and marina reservation service, announced a partnership with Marina Reservation Services, founded by marine and outdoor hospitality technology and marketing leaders Exuma Technologies and Leisure Interactive.
Marinalife will offer Hercules Marine, a suite of online software services built exclusively for marinas and the marina trades by Marina Reservation Services.
The new software delivers a secure infrastructure that makes it easy for marinas of all sizes to take and manage online reservations, manage all aspects of the marina business and connect with boaters worldwide via an integrated marketing solution and growing affiliate network.
"Hercules Marine software will complement the Marinalife proprietary online reservation service and offers marina operators a more integrated solution to reservation services," Marinalife CEO Joy McPeters said in a statement. "And this partnership allows us to help market marina inventory to active boaters through the Marinalife marketplace. The partnership of our companies gives boaters and marina operators a seamless way to connect."