Marinas.com announced the 152 recipients of the 2017 Boaters' Choice Awards, honoring marinas that boaters have most praised this year.
Rather than rely on a condensed voting period as in years past, Marinas.com leveraged thousands of user reviews to determine the winners.
Any marina with at least three reviews that averaged a rating of four or more stars was named a 2017 Boaters' Choice Marina. The recipients list includes a range of marina businesses, from private yacht clubs to public service yards, and locations from the West Coast to Marinas.com's hometown of Newport, R.I.
Marinas.com includes profiles for more than 8,000 U.S. marinas, which places the Boaters' Choice winners in the top 2 percent of marinas in the United States.
“This revision in Boaters’ Choice marina selection more closely aligns with the mission of Marinas.com to empower every boater an equal voice, to provide boaters worldwide quality marine information and to reward marinas that work to consistently provide excellent service to boaters,” Dockwa & Marinas.com CEO Mike Melillo said in a statement. “Boaters contribute reviews throughout their cruising season, so the associated ratings reflect their experiences without having to jog their memories in an end-of-year contest.”
The use of user reviews to validate a marina’s rating is one of several ways that Marinas.com has evolved to meet boaters’ needs since its acquisition by the slip-booking and marina management software company Dockwa in January.
Dockwa has also since integrated the data and functionality of Marinas.com into its software to provide a more comprehensive, seamless experience for the boater’s booking process, as well as for each marina’s business management.
Although marinas use Marinas.com to increase exposure, generate sales, implement marketing campaigns and respond to boater reviews, they simultaneously use Dockwa to respond to boater reservations, process payments, manage their docks and communicate with customers.
Boaters use Marinas.com to find information about harbors, marinas and waterways; once they’ve set their sights on their next cruising destination, they use Dockwa to book and pay for their slip or mooring.
In the digital environment provided by Marinas.com and Dockwa, marinas and boaters can conduct all administrative aspects of their respective roles online and on the go. As the travel industry as a whole continues to trend toward a full digital booking and transaction process (nearly all major airlines charge travelers extra for ticket purchases made over the phone), the boating industry must follow suit.
Marinas.com has millions of visitors each year and provides information for more than 17,000 marinas worldwide.