MarineMax acquires Boatyard


MarineMax announced today that it has acquired Boatyard, a digital platform app founded in 2014.

Boatyard founder and CEO Nathan Heber will stay on board as president of Boatyard at MarineMax.

The timing comes as people are working to reduce contact with others, and the company hopes it will help people continue to boat during the global pandemic of COVID-19, said MarineMax chief financial officer Chuck Cashman.

“Our customers appreciate us going to them and saying, ‘It’s ok to go boating,’” Cashman told Trade Only Today. “Nobody’s going to travel to Europe unless they have to. I’ve got the framework and the mechanism and have people literally standing by to do a live video walkthrough on a boat.”

In the coming year and decade, customers will see more technological advancements from MarineMax, saidCashman.

“As a customer-centric company, we believe utilizing technology to enhance our boat owners’ experience by saving them time and allowing for easier and more efficient access to products and services can truly change the industry,” said MarineMax chief digital officer Shawn Berg in a statement.

Boatyard connects boatowners to a variety of services such as fuel, cleaning, service, captains and more via their downloadable app. Their services are currently available in Ft. Lauderdale, Miami and West Palm Beach.

“As part of the tremendously talented MarineMax team, I believe we can accomplish great things for our customers and the boating industry…” said Heber. “By streamlining and enhancing the boating experience with our customer experience platform, we can bring greater joy to boat owners by providing them with more time to spend on the water.”

Berg further commented that MarineMax expects to expand and develop new product capabilities to further enhance the customer experience. 


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