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MarineMax acquires Florida dealer

MarineMax acquired the Parker Boat Co.’s retail boat sales and service operations in Orlando and Daytona, Fla., giving the nation’s largest marine retailer exclusive Sea Ray distribution for the entire state of Florida.

With the acquisition, MarineMax also will have additional distribution territory for Boston Whaler, Grady-White and Sea Hunt boats, along with other brands. As part of the transaction, MarineMax will lease the Orlando- and Daytona-based stores, increasing its store count to 55, the company announced today.

MarineMax expects to “achieve operational benefits over time by combining the management, marketing and infrastructure of its other stores in the region” because the newly acquired markets are contiguous with MarineMax’s existing Florida operations, the company announced in a statement.

The newly acquired stores, which have operated for more than 85 years, will focus on selling their existing boat brands “as well as leveraging MarineMax’s additional product offerings.”

“The Parker Boat Co. name is synonymous with customer service and boating throughout the central Florida area,” MarineMax CEO William H. McGill said in a statement. “We look forward to building on their customer-centric traditions, which are similar to MarineMax’s, while broadening their product offerings even further. Parker Boat Co.’s market area is a corridor to both the east and west coasts of Florida and is also one of the fastest-growing parts of the state. We believe this business combination, with the experienced Parker team and loyal customer following, combined with the integration of our contiguous stores, will further strengthen our ability to serve this strong boating market.”

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