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MarineMax acquires Russo Marine

MarineMax acquired Boston-based Russo Marine, New England’s largest privately held boat dealer.

MarineMax acquired Boston-based Russo Marine, New England’s largest privately held boat dealer.

Now in its third generation, Russo Marine operates from four sales and service facilities serving Massachusetts and Rhode Island.

“This is the next step in the evolution of a business,” Russo told Trade Only Today. “After three generations and 75 years we recognize it would be challenging for us to take our business to the next level on our own. Only MarineMax offers the products, services, team support and other resources necessary to keep growing.”

“The Russo family members are all staying with the company to run the operations,” Russo added. (Larry Russo Sr., his wife, Bee, and their two sons, Larry Russo Jr. and Alex, are all involved in daily operations.) “We are fully committed to creating more opportunities in New England with MarineMax.”

“Larry Russo Sr. is well respected in our industry, and we are very proud to welcome him, Larry Jr., Alex, Bee and the entire Russo Marine team into the MarineMax family,” MarineMax president and CEO Bill McGill said in a statement. “With Russo’s similar commitment to customer service, we firmly believe that together we will be even stronger in providing the very best boat ownership experience for our customers in this exceptional boating environment.”

“With Russo Marine now joining the MarineMax team, we gain a valuable presence in Boston and coastal New England,” McGill said. “With the addition of Russo Marine we further strengthen our position to serve the many boaters that migrate along the Atlantic seaboard from the Northeast to Florida.”

“On behalf of the Russo family and our entire team, we are all energized and excited to join forces with the nation’s premier marine retailer,” Russo said in a statement.

“Russo Marine, founded by my parents in 1940, has served the New England market for generations. Our culture, beliefs and customer-centric approach are directly aligned with those of MarineMax. It is a natural evolution for Russo Marine to combine forces with the foremost marine retailer in the country. For many years our two companies have shared a common vision for operational excellence and for improving the customer’s experience. This is an exceptional opportunity for us to take the marine business to the next level in New England.”

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