Skip to main content
Publish date:

MarineMax Adds Saxdor Yachts

Author:
1_MarineMax-Saxdor

MarineMax has added Saxdor Yachts to its lineup of vessels, introducing the sleek line of boats in Florida retail stores with plans to expand to locations outside the Sunshine State next year.

Already a sensation in Europe, Saxdor also announced it seeks to expand production to meet stateside demand, with plans to build domestically in a shipyard in Edenton, N.C.

2_Saxdor-s200-sport-hero-2021-2

“We are excited for such a great opportunity to introduce an innovative and upcoming brand in the world's biggest boating markets,” said chief revenue officer and executive vice president Chuck Cashman in a statement. “This strategic partnership will allow us to offer our customers a remarkable new product. It's also a remarkable step in the growth story of Saxdor.”

Debuting last year, the Finnish-designed and Polish-built model line launched the Saxdor 200, a 19-footer that skirts the line between small boat and PWC. The company — with a model line that has expanded to 32 feet, with plans for larger vessels — has become the fastest-growing premium brand in the E.U.

3_MarineMax-SAXDOR-320-GTC-FEATURES-DSC08494-1024x682

“Ever since our very first discussions with the team at MarineMax we have realized that we share the same values as companies within the aspiration for premium products in design and quality," said Saxdor growth and development director Ludvig Liljequist. "We are very excited about this long-term partnership that will ensure our U.S. customers receive the best possible experience in regard to service level, sales and aftermarket, as MarineMax really is the best-in-class.” 

Related

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.