MarineMax Buys Cruisers Yachts

1_Cruisers_IMG_7564_Robert Holland

MarineMax announced that it acquired Oconto, Wis.-based KCS International, the parent company of Cruisers Yachts, paying $63 million for the 68-year-old builder.

Last week, Cruisers said it had bought the former Carver and Marquis facility, a 216,000-square-foot, purpose-built manufacturing space that will significantly expand production capabilities.


Cruisers has strong ties to MarineMax. Its dealer network includes SkipperBud’s and Silver Seas Yachts, both of which MarineMax acquired last year.

With Cruisers’ 16 models from 33 to 60 feet, the acquisition fills a void for U.S.-built sport and flybridge yachts that was created when Sea Ray discontinued its larger models in 2018. It showed revenue of $75 million in 2020.

“Cruisers has a seasoned, passionate and successful team,” MarineMax president and CEO W. Brett McGill said in a statement. “Their industry knowledge and their recent expansion, combined with MarineMax’s resources, will enable Cruisers to accelerate its positioning in the market. We can continue to expand and grow with Cruisers’ model lineup in markets that are available.”


Mark Pedersen will stay on board as president of Cruisers and as a part of the MarineMax management team.

“The MarineMax team has a proven track record of great success in our industry,” Pedersen said. “With our loyal Cruisers owners and a strong dealer network, we will all greatly benefit from being a part of MarineMax.”


Viking Holds Vaccination Event

The New Jersey-based builder is working with local healthcare providers to offer Covid-19 shots to employees and their families.

Bellingham to Supply Dock for Superyacht Marina

Bellingham Marine will design and install a floating concrete dock system at Hurricane Hole Superyacht Marina in the Bahamas.

Off the Charts

Even as builders faced order backlogs and product shortages, registrations continued to soar in March.

Maverick Boat Group Expands

The Florida-based builder plans to increase production capacity by 30 percent and add 150 new jobs.

Polaris Names CEO and CFO

Previously interim executives, Michael Speetzen was named the CEO and Bob Mack the CFO of the Minnesota-based powersports company.

Sanlorenzo Reports Q1 Financials

The Italian builder continues to gain market share and expects to debut five models at Cannes in September and launch three new lines in 2022.