The country's largest boat and yacht retailer announced today it acquired a venerable New England Sea Ray dealership.
MarineMax purchased Bassett Marine LLC’s retail sales and operations in Westbrook, Conn., and Warwick, R.I., and added western Massachusetts to its territory for its Sea Ray product line. The acquisition increases Clearwater, Fla.-based MarineMax’s store locations to 55.
The newly acquired geographic markets are contiguous with MarineMax’s New York and Connecticut markets. The retailer said in a press release that it believes additional operating and purchasing benefits can be derived over time by combining the management, marketing and infrastructure of its stores in the region.
“The New England region has long been a target area of expansion for our company,” MarineMax president and CEO William H. McGill said in a statement. “It represents one of the wealthiest areas of the country and has a deep appreciation and affinity for boating. We believe this acquisition, with its great team and loyal customer following, combined with the integration of our other product offerings and operations, will help us expand and improve upon our ability to deliver the MarineMax caliber of service in this great boating area.”
The newly acquired stores will sell the Sea Ray, Boston Whaler, Meridian and Azimut brands, and probably others suited to the market. Other brands that MarineMax sells include Cabo, Hatteras, Grady-White, Bayliner, Nautique and Malibu.