Industry and MarineMax veteran Tyler Choyke is the new store manager at MarineMax Dallas.
Choyke began his career with the company in 2006 as general manager at MarineMax Greenbrook in upstate New Jersey. Later he was tapped to head the store in Venice, Fla.
“Dallas is an important and highly competitive market for MarineMax,” regional president Kyle Langbehn said in a statement. “It was imperative to have experienced leadership with extensive product knowledge in the role of general manager. Tyler has a proven track record of success that we expect to continue in his new assignment.”
MarineMax said Choyke graduated from the University of Miami with a bachelor’s degree in business administration and he earned an MBA from Indiana University.
He began his marine career as owner and president of the Sarasota (Fla.) Sailing Center and later was director of sales and product development at Californian Yachts, a division of Carver Boats. Before Choyke came to MarineMax, he was vice president of cruiser development at Four Winns Boats.
“I am excited about taking on the Dallas market and leading the strong team of professional sales consultants, service technicians and administrators that make up MarineMax Dallas,” Choyke said. “I am looking forward to getting to know all of our Dallas customers. I invite them to come into the store at any time and introduce themselves. Or, I anticipate that I will meet them on several upcoming MarineMax Getaways and special events we have planned here in Dallas.”