MarineMax debuts new boating gear site


MarineMax recently launched a new e-commerce website.

The site at was designed to support the growth of the company’s boating gear and accessories retail business, which now includes savings on more than 200,000 products, from anchors to zincs and boat tops to outboard engines.

“The new site, which replaces the previous Boating Gear Center site, combines a more stylish design and simplified navigation with the added functionality of a contemporary e-commerce store,” said Josh Bigio, e-parts manager for MarineMax, in a statement. “Now customers can more easily explore and shop our complete line of new and premium boating products.”

In coordination with the site launch, MarineMax’s Boating Gear Center expanded its selection of products. It incorporates functions such as a boat cover selection tool, an easy engine parts lookup tool and active integration with the MarineMax Rewards Club site, which provides exclusive discounts, service specials, sales promotions, deals from vendor partners, and events and concierge services to members.

The new site aims to simplify the online buying process and help users shop online with the same ease they would in a MarineMax dealer location.

“MarineMax’s ongoing mission is to transcend the standard of providing products and services and to deliver the best possible boating experience for our customers,” Bigio added. “The new is just another example of how we offer more to our customers.”

Click here for the full release.


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.