MarineMax recently launched a new e-commerce website.
The site at www.boatinggearcenter.com was designed to support the growth of the company’s boating gear and accessories retail business, which now includes savings on more than 200,000 products, from anchors to zincs and boat tops to outboard engines.
“The new site, which replaces the previous Boating Gear Center site, combines a more stylish design and simplified navigation with the added functionality of a contemporary e-commerce store,” said Josh Bigio, e-parts manager for MarineMax, in a statement. “Now customers can more easily explore and shop our complete line of new and premium boating products.”
In coordination with the site launch, MarineMax’s Boating Gear Center expanded its selection of products. It incorporates functions such as a boat cover selection tool, an easy engine parts lookup tool and active integration with the MarineMax Rewards Club site, which provides exclusive discounts, service specials, sales promotions, deals from vendor partners, and events and concierge services to members.
The new site aims to simplify the online buying process and help users shop online with the same ease they would in a MarineMax dealer location.
“MarineMax’s ongoing mission is to transcend the standard of providing products and services and to deliver the best possible boating experience for our customers,” Bigio added. “The new BoatingGearCenter.com is just another example of how we offer more to our customers.”