MarineMax Pensacola’s Mark Breton and Justin Williams were awarded Grady-White’s 2015 product specialist status after completing the company’s dealer conference, which focused on sales and product training.
The goal of the annual seminar, held Dec. 9-11 in Greenville, N.C., was to improve Grady-White sales representatives’ product knowledge and salesmanship by presenting and demonstrating the company’s new models and the upgraded features of continuing models.
The instruction included the complete line of 27 Grady-White models on display at the Greenville Convention Center. The inspections included the company’s newly redesigned Express 330, a 33-foot family fish boat that the company said has innovative seating, plenty of easy access storage and a spacious forward cabin.
“Year after year, Grady-White continues to impress the boating public by introducing inventive new features, large and small, throughout their extensive lineup,” MarineMax Pensacola store manager Breton said in a statement. “This level of continuous improvement in both form and function is what makes Grady-White stand out as a premium family fishing boat.”
Tours of the Grady-White manufacturing facility exposed participants to all aspects of Grady-White Boats’ construction techniques and technologies. There also were breakout sessions and presentations given by leaders of the company’s sales, marketing and engineering teams.
“After attending the conference training I feel better equipped to explain the advantages of the Grady-White lineup to potential customers and owners looking to upgrade,” said Williams, a MarineMax Pensacola sales consultant. “It is simply amazing the variety and how Grady builds in the high quality that people have come to expect in models from 18 to 37 feet. I am proud to be a Grady-White product specialist and would love to share my knowledge with anyone.”