MarineMax announced that it has invested in and partnered with online marketplace Boatzon.
Boatzon is the first fully online marine retailer, MarineMax said in a statement yesterday. It offers boats, engines, trailers and other products, as well as financing and insurance.
"The partnership aligns well with our higher-margin business growth and diversification goals," MarineMax president and CEO W. Brett McGill said. "It enhances our industry-leading innovative technologies and digital tools."
Based in Hallandale Beach, Fla., Boatzon launched last year.
"Being avid boaters, as well as technology entrepreneurs, we realized that the marine industry lacked the online customer experiences many industries offer and consumers have come to expect," Boatzon CEO Bryan Lenett said. "When we set out to develop Boatzon, we wanted to incorporate best-in-class technology for the marine industry to provide an experience that offers a dramatically different end-to-end customer experience."