MarineMax is opening locations at U.S. malls owned by Taubman Centers to sell boats and raise awareness about boating.
A temporary showroom in the lower level of the former Robb & Stucky furniture store at International Plaza in Tampa, Fla., is the first, according to a report by the Tampa Bay Times.
"The goal is to reach out to people who don't normally go to a boat store or a boat show and show them what boating is all about," David Witty, vice president of event marketing and retail merchandising for MarineMax, said in the report.
The showroom will have a 24-seat theater for showing videos about boating and will offer boating safety courses, including MarineMax's Women on Water training classes.
MarineMax moved three boats, from 17 to 24 feet, into the showroom Wednesday.
The company plans a soft opening for the showroom next week, with a grand opening on around Sept. 1, according to the Tampa Bay newspaper. It will be open through January.