MarineMax today announced a strategic business alliance with Marinas International that will allow MarineMax access to Marinas International's marinas and the opportunity to establish sales brokerage offices while supplying Marinas International with increased traffic and occupancy for its more than 15,000 slips.
The sales brokerage offices will primarily focus on listing, marketing and management of brokerage boat sales and will provide an outlet for new- and used-boat sales for MarineMax.
The first phase of these offices will open in Massachusetts, New Jersey, Ohio, Michigan, Georgia and Mississippi.
"We are excited to establish this partnership with Marinas International and their team, which has a proven track record in marina management. This strategic business alliance will provide MarineMax with the opportunity to expand our geographic coverage and reach additional customers in areas we have not been," said William McGill Jr., chairman, president and CEO of MarineMax, in a statement.
"The alliance with MarineMax creates a unique opportunity for the two dominant players in their respective industry segments with a common customer-centric culture to jointly offer a complete suite of service offerings to marina management by combining our existing marina management expertise with their boat sales and service expertise," added Stan Johnson, a partner in Marinas International.