MarineMax signs deals with Sea Tow, Marinalife


MarineMax announced new partnerships Thursday with Sea Tow Services International and Marinalife.

Under the terms of the Sea Tow agreement, each person who purchases a new boat from MarineMax will receive a complimentary 95-day Sea Tow Gold Card membership and each person who purchases a used or brokerage boat from MarineMax will receive a complimentary 60-day Sea Tow Gold Card membership.

All purchasers of a new, used or brokerage boat from MarineMax will receive a base-level membership in the MarineMax Rewards Club, which provides parts discounts, service specials, sales promotions, exclusive events, deals from vendor partners and concierge services to its members. Sea Tow members also will be able to opt into the base-level MarineMax Rewards Club at no charge.

Under the terms of the Marinalife agreement, Rewards Club members will receive access to marina information and reviews, destination guides, port reports and nautical charts; fuel locator and pricing; special offers and downloadable coupons for marinas and fuel; and a one-year subscription to leading boating publications.

Click here for the full release.


Future Sales Focal Point

This month’s Pulse Report survey asks if inventory levels and other concerns will be a factor in boat-show participation. Take the survey here.

ABYC Releases ‘Largest Update’ of Standards

The 61st supplement of its Standards and Technical Information Reports for Small Craft includes electric propulsion and electrical systems.

Fort Myers Tech Receives Training Support

Yamaha and the Marine Industries Association of Southwest Florida and Tampa Bay donate to the college’s new maintenance certification program.

LCI Reports Record Q2

The parent of OEM supplier Lippert Components saw a 108 percent increase in net sales to $1.1 billion.

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.