MarineMax Vacations signs deal with My-Villages

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MarineMax Vacations will integrate The Boat Village into its charter ownership and charter vacation management in the British Virgin Islands.

“MarineMax Vacations is committed to our customers to deliver the best boating experience possible,” president of charter and special initiatives Lex Raas said in a statement. “The use of The Boat Village allows us to expand our connection, communication and collaboration with owners and customers.”

The Boat Village also recently launched a regional collaborative in New England, its second major regional effort in the country.

The New England launch is geographically much larger than the company’s initial regional collaborative launched earlier this spring in South Florida. The New England collaborative includes more than a dozen marine industry organizations.

My-Villages, which created The Boat Village and owns the popular DockMaster marine management software, offers marine businesses participating in the launch major communication and outreach services to spread the word about their digital capabilities at no additional cost. The result is a regional collaborative: a group of businesses working together to improve customer service, brand loyalty and financial performance by transacting business online in their communities.

In Maine, Massachusetts, New Hampshire and Connecticut, companies such as Boothbay Regional Boatyard, Burr Bros. Boats, Front Street Shipyard, Journey’s End Marina, Lyman-Morse Boatbuilding, Maine Yacht Center, Newport Shipyard, North Atlantic Marine Services, Portland Yacht Services, Yankee Marina & Boatyard and Yarmouth Boat Yard have already come aboard.

“Our customers have asked us to do business online with them for years, and now we can make that a reality,” Newport Shipyard general manager Eli Dana in a statement. “This will help us serve customer needs while their boat is stored and coordinate their launch each season. It also helps us support them with information and service when they are out on the water.”