Monte Carlo Yachts appointed Simpson Marine as its exclusive dealer in Southeast Asia in a multiyear agreement.
The agreement, which covers the whole of Southeast Asia, is a step toward Monte Carlo’s growing presence in the Asian market. Simpson Marine will provide a full range of sales and service from its offices in Singapore, Thailand, Indonesia and Malaysia.
“For some time, Monte Carlo Yachts has been studying the Asian market and we are excited by the opportunities we see,” Monte Carlo Yachts president Carla Demaria said in a statement. “We believe the timing is now right to take this step and are delighted to be working with Simpson Marine as our strategic partner to develop the market across Southeast Asia. Simpson Marine has the experience, coverage and market insights necessary to bring the Monte Carlo Yachts range to customers across the region.”
Simpson Marine group managing director Mike Simpson said the range was an important addition to the company’s portfolio.
“This relatively new range of luxury motoryachts benefits from the unmatched industrial and financial strength of Beneteau Group, the innovative engineering and revolutionary manufacturing processes developed in the Monfalcone shipyard in Italy and the award-winning design features of Italian luxury yacht designers Nuvolari Lenard,” Simpson said in a statement. “This is a winning combination, and I am confident that yacht buyers in Southeast Asia will be attracted by the stylish appearance and high quality of these Monte Carlo Yachts.”