Morningstar Properties LLC, a North Carolina-based self-storage and marina company, launched a redesigned website.
The site offers improvements that provide a more cohesive, integrated digital marketing platform for the company’s nine marinas. It allows visitors to virtually explore a map of the Morningstar footprint, which connects to individual subdomain websites for each marina.
The subdomain sites help to establish overall brand continuity, yet allow each marina to market directly to its customer base.
The site includes a custom boat rental reservation system, e-mail marketing, photo- and video-sharing capabilities and an events calendar. Current customers can engage with the site by commenting on blog posts, submitting media content and managing their account online.
“We want to create the best experience possible for our customers and employees. Our continued investments into the business help us achieve that goal by providing an intuitive, polished website for all of our marinas, as well as a solid overall digital presence,” company president Dave Benson said in a statement.