The Marina Recreation Association is converting most of its monthly newsletters to an electronic format to provide better access to news, events and useful information to the marina industry.
Of the 12 planned newsletters per year, 11 will be distributed via e-mail and a Year in Review magazine will be printed and distributed by regular mail. The e-mail newsletters will include eight standard monthly newsletters with one or two "hot topics" for the month; as well as three "full-featured" newsletters with special articles on legal, legislative, human resources and marketing written by industry experts in their fields. All newsletters will be available on the MRA Web site.
"It's definitely more cost-effective for the association, and the members have ready access to our articles and news from the Internet where it is ready to read and reference when they want it," said Yvonne Cantrell, board member and a past president, in a statement.
"In today's business environment, it makes no sense to give the members more paper to deal with," she added.
The once-per-year printed edition is undergoing a makeover to enhance its value to the members, according to Cantrell. In addition to feature articles, the printed version also will take on an "annual report" role to encompass a synopsis of the MRA year in review and highlight the year's accomplishments.