Boats.com was awarded a contract to supply the Nautic Global Group (Godfrey Marine and Rinker Boat Company) with its OEM-focused BoatsResults advertising service.
The BoatsResults program is designed to enhance existing sales channels by matching shoppers with an OEM’s brands and their dealers. Features include a Real-Time Dealer Locator that returns the closest authorized dealer and monthly reports that measure consumer interest against competitors.
“Generating quality leads and monitoring their progress through all stages of their life cycle is absolutely essential at all times,” said Michael Dahl, Boats.com and YachtWorld.com director of sales, in a statement. “Nautic Global Group is a great example of how OEMs can positively impact their sales efforts while helping their dealer networks improve theirs.”
Boats.com and YachtWorld.com are divisions of Dominion Enterprises, the parent company of Soundings Trade Only.