Skip to main content

Nautic Global to use Boats.com ad service

Boats.com was awarded a contract to supply the Nautic Global Group (Godfrey Marine and Rinker Boat Company) with its OEM-focused BoatsResults advertising service.

The BoatsResults program is designed to enhance existing sales channels by matching shoppers with an OEM’s brands and their dealers. Features include a Real-Time Dealer Locator that returns the closest authorized dealer and monthly reports that measure consumer interest against competitors.

“Generating quality leads and monitoring their progress through all stages of their life cycle is absolutely essential at all times,” said Michael Dahl, Boats.com and YachtWorld.com director of sales, in a statement. “Nautic Global Group is a great example of how OEMs can positively impact their sales efforts while helping their dealer networks improve theirs.”

Click here for the complete release.

Boats.com and YachtWorld.com are divisions of Dominion Enterprises, the parent company of Soundings Trade Only.

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.