Lowrance, Simrad, B&G and C-Map parent company Navico has appointed Knut Frostad as executive vice president of digital business and marketing
Frostad most recently served as chief executive officer of the Volvo Ocean Race. To continue Navico’s goal of providing a fully connected and integrated vessel, Frostad will be responsible for new services for a full end-to-end experience and for creating new business models that will drive interactions with consumers.
A former professional offshore and Olympic sailor, Frostad assumed the role of CEO of the Volvo Ocean Race in 2008. Having competed in four editions of the event as helmsman, watch leader and skipper, as well as raising full sponsorship of all his campaigns, he is recognized for helping the race achieve true globalization through the use of a comprehensive digital media platform, onboard reporters and a race control center in Spain to bring high-quality content to a worldwide audience.
He has a business background in management, has held a number of director and advisor positions within international companies, and has been an active Navico board member since 2005.
“Having been so closely involved with Navico since 2005 as a board member as well as an active user of Navico’s equipment both as a professional sailor and while cruising recreationally, this opportunity combines several of my great passions — boating, digital business and communication,” said Frostad in a statement.
“Knut is a legend in the offshore racing community and an accomplished executive as well,” said Navico CEO Leif Ottosson. “Not only does he have an intimate hands-on understanding of marine electronics, he has the ability to manage the ever-increasing responsibilities of our worldwide digital and marketing efforts. We look forward to working with him as Navico continues innovating to meet the needs of boaters at all levels from beginner to professional.”
Volvo Ocean Race’s Jordi Neves will also join Navico on Jan. 28 as chief marketing officer and senior vice president. With a focus on marketing, digital transformation, and sustainable business growth, Neves will lead Navico’s brand management and digital marketing, as well as regional sales and trade marketing
MarineMax has named Manny Alvare as the company’s corporate counsel.
Alvare has served as in-house counsel for Florida companies including Comcar Industries, InfiLaw Corporation, Creative Recycling Systems, Tampa Bay Buccaneers, and Walter Industries.
“Working with MarineMax is such an exciting opportunity,” said Alvare in a statement. “I look forward to supporting the team as we continue to spread the joys and benefits of boating.”
Over the past several years, he has been honored as a nominee and finalist for Tampa Bay Business Journal’s Top Corporate Counsel Award, a panel guest speaker at the Western Michigan University Cooley Law School, and a contributing author in the Hillsborough County Bar Association’s Lawyer Magazine.
“I am pleased to welcome Manny to the MarineMax family. His broad experiences should prove valuable to us as we navigate the various legal matters that arise in the normal course of our business,” said MarineMax CFO Mike McLamb.
MarineMax also promoted Bryan Riley to regional service and parts manager of Midwest and north Florida stores
“I am excited to take on this new challenge and look forward to supporting the teams at my stores in order to help them reach their goals,” said Riley in a statement.
Riley grew up in Omaha, Neb., and moved to Lake of the Ozarks in 1989. He entered the marine industry in 1993 when he started working at Port Arrowhead Marina as a delivery captain and later as service manager.
MarineMax acquired Port Arrowhead Marina in 2006 and afterward, Riley became the operations manager.
“With Bryan’s experience and dedication to providing the very best in service, I look forward to his success in this new role,” said MarineMax regional president Jay Rasmusson.
Navigare has appointed Keith McVeigh to head its yacht sales division
“The addition of Keith McVeigh to our team is a perfect fit, not only from the standpoint of his remarkable sales career, but also within our company culture,” said Navigare Yachting USA CEO Jesper Rönngard in a statement. “Navigare is first and foremost committed to outstanding customer care. And Keith’s excellent track record and passion are so evident, we can be certain he will excel at serving our clients.”
Navigare hopes McVeigh’s appointment just ahead of the Miami Boat Show will help the company meet its goals — with eight catamarans sold in its charter program in the British Virgin Islands last year, the 2019 sales forecast is to more than double that figure to 20 new yacht sales.
A native of South Africa, McVeigh grew up waterskiing and sailing, mainly on small sailboats and windsurfers. After owning and operating a catamaran building factory in South Africa for many years, McVeigh and his family moved to Florida where he started selling new catamarans.
“Since my family and I have owned and chartered boats for over a decade, my love for catamarans and yachting shows in my passion for selling yachts,” said McVeigh. “I enjoy helping clients pursue their dreams, and I am excited to show them how Navigare Yachting can help make it happen.”
World Cat promoted associate marketing manager Alexandra Flora to be the company’s new marketing and international sales manager
Flora will expand her current duties leading the marketing program, to include managing sales initiatives for international dealers worldwide.
“Alex is a pillar of our organization and has already established a great rapport with our current dealer network,” said World Cat sales and marketing director Wyatt Lane in a statement. “As we looked for the right person to spearhead growth in our international markets, we felt Alex’s talents would be the ideal fit. We’ve all learned that Alex’s talent and determination is an unstoppable force. She’s a dedicated up-and-comer in the marine industry and we’re proud to have her on our team.”
Flora has been with World Cat for two years handling the marketing programs, and previously worked for a high-end furniture company for several years handling numerous tasks for the company, including international sales.
“I’m honored to be chosen for this opportunity,” said Flora. “The catamaran segment has a worldwide audience and we intend to capitalize on that by continued growth of our international dealer base. We have incredible potential ahead of us, as I seek new dealers in areas including Australia, South Africa, Dubai, Europe and Colombia. I will be setting up appointments and meeting with dealers from these and other countries during the upcoming Miami International Boat Show in February.”