Skip to main content

New Jersey marina bounces back from one-two punch

When Hurricane Sandy hit the New Jersey coast last fall, Cape May-based South Jersey Marina was already dealing with a fire that had ripped through its main building two months earlier.


Not only were the marina’s restaurant, bathroom facilities, showers and office spaces destroyed, Sandy flooded the first floor of the building.

After months of rebuilding, South Jersey Marina is “back from the ashes,” said marketing director Mark Allen.

The fire had come the day before the annual marlin tournament hosted by Canyon Club Resort Marina, South Jersey Marina’s sister facility that combines to make up South Jersey Yacht Sales.

“There was no damage on the outside, but it cleaned out our offices and the restaurant we had there. It was a mess,” Allen told Trade Only Today. “Then we had Sandy, which put about a foot of water downstairs in the in the first floor, where we had the ship store and restaurant. So the decision was made to literally rebuild from the floor up.”

The marina has new environmentally friendly bathrooms, new shower rooms and a new credit-card operated laundromat that will send customers a text when their wash is done, Allen said. A new store, Fathoms, will offer apparel, and the new Ships Store will have a delicatessen. “We’re very proud of it.”

A new restaurant, Saltwater Cafe, is being run by two local restaurateurs and serves breakfast and lunch.

“There’s a shortage of good breakfast restaurants on Cape May, so we’re getting the traffic right away,” Allen said. “This is big news because this is a really transient location. Basically people have to pass us when they come into Cape May.”

— Reagan Haynes



Fork in the Channel

Boat registration totals for July mostly revealed considerable weakness compared with a year earlier, and tumbled back into a steeper downtrend than the prior month’s comparisons.


Inflation Stymies Boat Sales

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.


Ho, Ho, Ho, You Better Watch Out

It may be too early to decorate the showroom, but it’s not too early to hatch a marketing plan to profit from the holiday selling season.


Industry reacts to IBEX cancelation

With Ian expected to hit Florida’s west coast as a major hurricane, the consensus among those who spoke with Trade Only Today say it was the correct decision.


Ready for a Revolution

Electrification has been an increasingly common buzzword in the marine industry, especially in the past four to five years.


MarineMax Makes Appointment to its Board

Mercedes Romero has expertise in global procurement and strategic planning, working with such companies as Procter & Gamble and Starbucks.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


Spot Zero Announces Expansion

The Fort Lauderdale-based reverse osmosis systems manufacturer is adding a 20,000-square-foot production facility.

1_Seakeeper Ride 450_2023 Sportsman Open 232 Center Console

Seakeeper’s New System Targets Pitch

Seakeepeer, whose gyroscopic stabilizers set the marine industry standard for eliminating as much as 95 percent of a boat’s roll, is now turning its attention to eliminating pitch with their Seakeeper Ride system.