NorthCoast Boats of Bristol, R.I., has added six dealers on the eastern seaboard of the United States as part of the company’s “strategic distribution plan.” After establishing dealers in the Northeast and Mid-Atlantic coasts, the company says it will look to expand distribution to the Southeast and western states as well.
“As we enter into phase two, our market segment remains strong, indicating continued growth ahead,” said Cesar DaPonte, head of operations at NorthCoast, in a statement. “Our production floor is primed, our workforce grows weekly and we are conservatively operating at 30 percent of capacity. Consumers from all across the country continually reinforce the need for NorthCoast Boats rugged, versatile, no flush, fishing focused performance. In response, our dealer network continues to increase retail sold unit gains, year over year, and our inventory on the ground is fresh, allowing us to develop new product while remaining focused on building the best fishing boats available.”
Gregg Weatherby, director of sales and marketing at NorthCoast, added, “Our growing dealer network is supported by NorthCoast Boats designers and craftsmen who deeply understand the importance of their work. Each of these new dealers aligns with our passion for family, fishing and the boating lifestyle.”
NorthCoast purpose-builds boats for fishing and the company says its products have been proven on the Bluefin Tuna grounds on the Stellwagen Banks off the New England coast.