The goal is to unite its network of sales and service under one brand. Grande Yachts locations will be rebranded, giving the OneWater Yacht Group sales offices throughout Florida as well as Georgia, Maryland, Massachusetts, New York and North Carolina.
Repair, refit and service will be centered around the Roscioli Yachting Center, which was acquired in December of 2020.
“We are incredibly excited to introduce the OneWater Yacht Group, which we believe will redefine the gold standard of yacht buying and ownership,” said CEO Austin Singleton in a statement. “This re-alignment intensifies our focus on expanding our yachting sales and services and unifies our team of industry veterans under one brand to accelerate the opportunities in the yachting segment.”
The new venture will be led by industry veteran Tom George, who joined the team after his eponymously named yacht brokerage group was bought by OneWater late last year.