OneWater Marine Inc. Buys boatsforsale.com

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OneWater Marine, which has been adding physical locations like Grande Yachts International (pictured here), plans to roll out a new virtual marketplace in phases as marine business web traffic spikes. Photo from Grande Yachts’ International’s Facebook page.

OneWater Marine, which has been adding physical locations like Grande Yachts International (pictured here), plans to roll out a new virtual marketplace in phases as marine business web traffic spikes. Photo from Grande Yachts’ International’s Facebook page.

OneWater Marine Inc. announced today it has purchased the website domain boatsforsale.com to enhance the company’s online marketplace for new and preowned boats, as well as finance and insurance.

Marine companies and associations like Discover Boating have been reporting record web leads and traffic during the pandemic.

“Boatsforsale.com will provide users with a personalized, all-inclusive virtual platform to buy, sell, and compare boats, as well as easy access to financing & insurance offerings,” said OneWater Marine CEO Austin Singleton in a statement.

Today, “boats for sale” is one of the top internet searches when shopping for a boat, according to the company.

“With the industry evolving to a more virtual operating environment, Boatsforsale.com will be an extension of our current store footprint and is expected to further strengthen our innovative, industry-leading technology and proprietary digital platform,” said Singleton. “At the same time, we will provide our stores and the general public with a simple and efficient way to list and sell their inventory.

The company’s vision is to have simple and intuitive interface on the site that acts as a virtual showroom: Users will be able to view detailed information and images of every boat across the site and easily compare them to others.

For those looking to sell a boat, a proprietary boat valuation tool will be integrated into the site as well.

“This new consumer and seller-focused marketplace will be rolled out in several phases, which we believe will further advance our long-term growth opportunity, while broadening our customer base and geographic reach,” said Singleton.

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